Aruna lived every little girl’s dream, growing up surrounded by shoes, as her father owned a shoe company. It was in her blood and only a matter of time until she landed her own signature brand.

The shoe line is now created in Northern Italy in small quantities by crafts-men with years of experience in designing shoes.

At the Royal wedding Pippa Middleton famously wore Aruna Seth shoes with her emerald green dress.

The shoes are beautiful inside and out, with a special padding we call ‘cashmere like comfort’. Designed to be worn all day, they are uniquely comfortable, irrespective of the heel size.

The butterfly has become her iconic design feature symbolising elegance and feminity.

‘Every great outfit starts with the shoes first. Always dress from the feet up’ – Aruna Seth